El Corte Inglés is Spain's third-largest company in Spain and Portugal has 70 stores and 30 hypermarkets. The company, with its innovative and diversified products to stand out from the same industry, its products, including textiles, consumer durables, groceries and household appliances.

　　El Corte Inglés is stationed in the Chinese market, needing a good Chinese brand planning.It entrust Wevin to create its existing name brand planning. El Corte Inglés department store in Spain is currently the only, the mall is huge, rich products, sell music, movies, portable and home electronics, furniture, hardware, books, clothing, groceries, food, cars and even real estate.

　　In accordance with its business scope and status of the industry,Wevin expands brainstorming, believing development of localization is the most critical issue for El Corte Inglés , El Corte Inglés ordered all the recognition system to join the Chinese elements, and pro-Chinese name. Through the world-renowned department store names for analysis and depth communication with customers, and ultimately determine the name "Bo Hui." Bo Hui, taking Boutique convergence , consistent with the high-end brand positioning, while highly inclusive, in line with department store operator wide range of features, praised by customers.